Characterizing A Spectrum of Audience Interactivity

This research overviews and iterates on a Spectrum of Audience Interactivity, a tool to help designers and artists consider the dimensions and range of audience interactivity characteristics. Previous research has introduced a spectrum of audience participation in live performances based on children’s codesign sessions. We expand on these findings with a review of literature in theater, games, and theme parks paired with expert interviews in those domains. From this work, we present a framework describing the spheres of audience influence, a new spectrum of audience interactivity, and a set of orthogonal spectrum dimensions that collectively describe audience interactivity. We pair our new framework with design considerations for practitioners; interactivity should be thoughtfully designed, should anticipate audience challenges, and can support multiple levels of the audience interactivity. ACM Classification